What's it all about?
Customer Lifetime Value is the most underappreciated B2C metric. And here's why:
1. It's a faster path to revenue.
2. It's an easier path to revenue.
3. It's a more profitable path to revenue.
4. It justifies increased spend on customer acquisition.
Download the whitepaper to learn about this critical metric that top-performing B2C companies are using to influence major business decisions.