We've outlined the 8 best email campaigns that every ecommerce marketer should implement in 2018. Take a closer look today!
It's time for ecommerce marketers to re-think their 2018 strategy. We've put together a list of 8 critical campaigns to implement in 2018 - and they all follow a consistent pattern: focusing on your existing customers.
On average, returning customers spend 67% more than first-time buyers. Currently, only 20% of your first-time buyers will actually make a second purchase. It's time to change that and drive more repeat purchases and higher customer lifetime revenue.
“Zaius is more than an ESP; it helps us make smarter business decisions. As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale. We want an automated engine that drives a lot of revenue with minimal effort. And that’s what Zaius delivers..”
“With Zaius, we can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first.”
“Technology allows us to be extremely flexible and understand our customer better. But the tech is only as smart as the human that built it. As marketers, we come up with an awesome idea, and technology allows us to take our single idea and then make sure it’s a special message personalized to each one of our customers. I think about my idea and technology will disseminate that effectively.”