What's it all about?

It's time for ecommerce marketers to re-think their 2018 strategy. We've put together a list of 8 critical campaigns to implement in 2018 - and they all follow a consistent pattern: focusing on your existing customers. On average, returning customers spend 67% more than first-time buyers. Currently, only 20% of your first time buyers will actually make a second purchase. It's time to change that and drive more repeat purchases and higher customer lifetime revenue.

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About Zaius:

Zaius B2C CRM is helping customers increase their customer lifetime revenue by an average of 20%. By unifying marketing attribution, analytics, and campaign execution across all channels, Zaius empowers B2C marketers to optimize for business outcomes and customer growth, not just channel performance.