What's it all about?
It's time for ecommerce marketers to re-think their 2017 strategy. We've put together a list of 7 critical campaigns to implement in 2017 - and they all follow a consistent pattern: focusing on your existing customers. On average, returning customers spend 67% more than first-time buyers. Currently, only 20% of your first time buyers will actually make a second purchase. It's time to change that and drive more repeat purchases and higher customer lifetime revenue.