The Marketer's Guide to Cross-Channel Attribution

What's it all about?

Measuring the impact of your marketing with metrics like: clicks, opens, visits, and conversions is no longer emough.

That type of limited, channel-centric measurement does not align with you business goals, which more commonly sound like increasing lifetime value, average order value, and driving repeat purchases and customer loyalty.

And in our omnichannel world, if you're not tracking impact cross-channel and device, your marketin attribution is just plain wrong. It's time to upgrade the way you measure your marketing and attribute its success. Download the whitepaper now!

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About Zaius:

Zaius B2C CRM is helping customers increase their customer lifetime revenue by an average of 20%. By unifying marketing attribution, analytics, and campaign execution across all channels, Zaius empowers B2C marketers to optimize for business outcomes and customer growth, not just channel performance.

HERE'S WHAT OUR CUSTOMERS ARE SAYING

NINE WEST

Andy Cho, VP of Ecommerce

"I've used or tried most of the digital analytics platforms, email service providers and other marketing applications available but the ability to quickly analyze digital behavior and execute marketing campaigns against the insights has been elusive. With a unique combination of flexible analytic capabilities, integrated cross-channel marketing execution, and ease of use, we see Zaius as the future of CRM."

MODA OPERANDI

Keiron McCammon, CTO

"Over the years we deployed a number of point solutions which led to multiple versions of the truth across the organization. The result was that our business was unable to make quick, well-informed decisions without a lot of manual effort. We brought in Zaius to unify our data and be the single source of truth on which all business decisions are made."

BLINQ

Director of Marketing

"Using our own customer data increases conversion rates and ad performance using Facebook Custom Audiences and Google Customer Match. No other application lets me manage this like Zaius."

SOUTHERN NAPA

Jim Cox, CEO

"It is easy to see the enormous power of Zaius, but it would all be for naught without the great team you have assembled. Although we are one of your smaller clients, each interaction with Zaius makes us feel like we are your most important."

The Marketer's Guide to Cross-Channel Attribtuion.