What's it all about?
Measuring the impact of your marketing with metrics like: clicks, opens, visits, and conversions is no longer emough.
That type of limited, channel-centric measurement does not align with you business goals, which more commonly sound like increasing lifetime value, average order value, and driving repeat purchases and customer loyalty.
And in our omnichannel world, if you're not tracking impact cross-channel and device, your marketin attribution is just plain wrong. It's time to upgrade the way you measure your marketing and attribute its success. Download the whitepaper now!