What's it all about?

Measuring the impact of your marketing with metrics like: clicks, opens, visits, and conversions is no longer emough.

That type of limited, channel-centric measurement does not align with you business goals, which more commonly sound like increasing lifetime value, average order value, and driving repeat purchases and customer loyalty.

And in our omnichannel world, if you're not tracking impact cross-channel and device, your marketin attribution is just plain wrong. It's time to upgrade the way you measure your marketing and attribute its success. Download the whitepaper now!

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About Zaius:

Zaius B2C CRM is helping customers increase their customer lifetime revenue by an average of 20%. By unifying marketing attribution, analytics, and campaign execution across all channels, Zaius empowers B2C marketers to optimize for business outcomes and customer growth, not just channel performance.