What's it all about?

Ecommerce companies are fighting for customers, and those that most effectively drive loyalty are going to win. Marketers need more than just a traditional ESP to ensure they target customers with timely, effective, and relevant messaging. Here's just how important customer retention has become:

1. It costs 5x more to acquire a new customer than it does to keep an existing customer.
2. Existing customers are 10X more likely to make a purchase than new customers.
3. Returning customers spend on average 67% more than first-time customers.

Download the whitepaper to learn about how a B2C CRM can take your ESP, analytics, attribution, and marketing to the next level.

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About Zaius:

Zaius B2C CRM is helping customers increase their customer lifetime revenue by an average of 20%. By unifying marketing attribution, analytics, and campaign execution across all channels, Zaius empowers B2C marketers to optimize for business outcomes and customer growth, not just channel performance.