What's it all about?
Ecommerce companies are fighting for customers, and those that most effectively drive loyalty are going to win. Marketers need more than just a traditional ESP to ensure they target customers with timely, effective, and relevant messaging. Here's just how important customer retention has become:
1. It costs 5x more to acquire a new customer than it does to keep an existing customer.
2. Existing customers are 10X more likely to make a purchase than new customers.
3. Returning customers spend on average 67% more than first-time customers.
Download the whitepaper to learn about how a B2C CRM can take your ESP, analytics, attribution, and marketing to the next level.