STILL RUNNING YOUR BUSINESSON AN ESP?

The ecommerce space is evolving rapidly, and your traditional ESP is no longer enough. Marketers need a more robust platform with a true single system of record for customer data.

In this whitepaper, we'll walk you through what top marketers are doing to drive more repeat purchases and higher customer lifetime revenue through more relevant, timely, and personal campaign coordination.

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WHAT'S IT ALL ABOUT?

Ecommerce companies are fighting for customers, and those that most effectively drive loyalty are going to win. Marketers need more than just a traditional ESP to ensure they target customers with timely, effective, and relevant messaging. Here's just how important customer retention has become:

  • It costs 5x more to acquire a new customer than it does to keep an existing customer
  • Existing customers are 10X more likely to make a purchase than new customers
  • Returning customers spend on average 67% more than first-time customers

 

Download the whitepaper to learn about how a B2C CRM can take your ESP, analytics, attribution, and marketing to the next level.

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"WE BROUGHT IN ZAIUS TO UNIFY OUR DATA AND BE THE SINGLE SOURCE OF TRUTH ON WHICH ALL BUSINESS DECISIONS ARE MADE."

Keiron McCammon, CTO at Moda Operandi