The Rise Of The B2C Marketer:
How To Be Successful In This Ever-Changing Role


HOW TO TRANSFORM INTO A CREATIVE MARKETING ARTIST


In this whitepaper, we’ll break down everything you need to know (and do!) to become a creative genius and come up with original marketing ideas.

Brought to you by

Truly Great Marketers Are Driven by Creativity



Must be creative. This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do.

However, you need more than that. You need to be organized, thoughtful, and use data to guide your creative decision-making.

In order to thrive in 2019, top B2C marketers need to be both right AND left-brained:


• Left brain marketing involves digging into your customer data to harness key insights and areas of opportunity.


• Right brain marketing involves coming up with a unique, compelling go-to-market strategy based on those key insights.


Learn how you can become a marketing artist and be inspired by your very best creative ideas.