Truly Great Marketers Are Driven by Creativity
Must be creative. This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do.
However, you need more than that. You need to be organized, thoughtful, and use data to guide your creative decision-making.
In order to thrive in 2019, top B2C marketers need to be both right AND left-brained:
• Left brain marketing involves digging into your customer data to harness key insights and areas of opportunity.
• Right brain marketing involves coming up with a unique, compelling go-to-market strategy based on those key insights.
Learn how you can become a marketing artist and be inspired by your very best creative ideas.