The Rise Of The B2C Marketer:
How To Be Successful In This Ever-Changing Role


In this whitepaper, we’ll break down everything you need to know (and do!) to become a creative genius and come up with original marketing ideas.

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Truly Great Marketers Are Driven by Creativity

Must be creative. This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do.

However, you need more than that. You need to be organized, thoughtful, and use data to guide your creative decision-making.

In order to thrive in 2019, top B2C marketers need to be both right AND left-brained:

• Left brain marketing involves digging into your customer data to harness key insights and areas of opportunity.

• Right brain marketing involves coming up with a unique, compelling go-to-market strategy based on those key insights.

Learn how you can become a marketing artist and be inspired by your very best creative ideas.