The Rise Of The B2C Marketer:
How To Be Successful In This Ever-Changing Role


THE MARKETER’S GUIDE TO DEVELOPING YOUR INNER DATA SCIENTIST


In this whitepaper, you'll learn how you can develop your skills as a data scientist and drive more success for your B2C brand as a marketer.









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When you think about traditional marketing roles, how would you define them? Odds are adjectives like ‘right-brained’, ‘creative’ and ‘visionary’ come to mind. While these are still key characteristics of a successful marketer, there is a new, potentially unexpected qualification to add: data scientist.

As ecommerce budgets tighten, organizations expect marketers to use data to answer tough questions like "Why we should do this?" and "What should we do next?" These questions are almost always answered with data.

In this whitepaper, we explore the new skills that today's B2C marketers are expected to have, including:


• Descriptive Analytics


• Predictive Analytics


• Prescriptive Analytics