When you think about traditional marketing roles, how would you define them? Odds are adjectives like ‘right-brained’, ‘creative’ and ‘visionary’ come to mind. While these are still key characteristics of a successful marketer, there is a new, potentially unexpected qualification to add: data scientist. In this whitepaper, you'll learn how you can develop your skills as a data scientist and drive more success for your B2C brand as a marketer.