When you think about traditional marketing roles, how would you define them? Odds are adjectives like ‘right-brained’, ‘creative’ and ‘visionary’ come to mind. While these are still key characteristics of a successful marketer, there is a new, potentially unexpected qualification to add: data scientist.
As ecommerce budgets tighten, organizations expect marketers to use data to answer tough questions like "Why we should do this?" and "What should we do next?" These questions are almost always answered with data.
In this whitepaper, we explore the new skills that today's B2C marketers are expected to have, including:
“Zaius is more than an ESP; it helps us make smarter business decisions. As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale. We want an automated engine that drives a lot of revenue with minimal effort. And that’s what Zaius delivers..”
“Zaius gives us the power to dream. Whereas our previous platform constrained us, Zaius gives us the freedom to be as creative as possible and dream up any campaign imaginable.”
“Technology allows us to be extremely flexible and understand our customer better. But the tech is only as smart as the human that built it. As marketers, we come up with an awesome idea, and technology allows us to take our single idea and then make sure it’s a special message personalized to each one of our customers. I think about my idea and technology will disseminate that effectively.”