When you think of your role as a B2C Marketer, does “technologist” immediately come to mind as a description?
If it doesn’t, it should. You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. In addition to being creative and driven by data, every marketer has to understand the latest tech platforms, the newest social channels, and much more.
“Zaius is more than an ESP; it helps us make smarter business decisions. As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale. We want an automated engine that drives a lot of revenue with minimal effort. And that’s what Zaius delivers..”
“Zaius gives us the power to dream. Whereas our previous platform constrained us, Zaius gives us the freedom to be as creative as possible and dream up any campaign imaginable.”
“Technology allows us to be extremely flexible and understand our customer better. But the tech is only as smart as the human that built it. As marketers, we come up with an awesome idea, and technology allows us to take our single idea and then make sure it’s a special message personalized to each one of our customers. I think about my idea and technology will disseminate that effectively.”