Webinar: 5 Lessons in Customer Lifecycle Marketing

On-Demand Webinar


  • Tim Busa
    Director of Demand Generation | Zaius

  • Jess Jennings
  • Jess Jennings
    Head of CRM | Festicket

Watch On-Demand

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Why Watch?

According to a recent report by Accenture, 91% of consumers are more likely to buy from companies who personalize their experience and provide relevant offers. In order to successfully market with relevance to each and every customer, brands need to have a deep understanding of their data — and how to use that data to activate marketing campaigns. Attend our upcoming webinar to learn 5 lessons in data-driven customer lifecycle marketing.

What Will I Learn?

Buyer's Journey Stages

Learn the differences and importance of each stage in the buyer's journey.

Buyer Segmentation

Learn how to use data to segment and identify where shoppers are in their lifecycle.

Activation Strategies

Learn how to activate your data to enhance marketing strategies at each stage of the customer journey.

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