Why Channel-Centric Solutions Are Missing The Mark
Channel-centric solutions solve for one specific channel like email, SMS or web. While channel-centric solutions might seem like the answer because
they allow you to mix and match, they ultimately result in a huge data
disparity and are often difficult to manage. Learn how an Activated CDP can help your brand focus on what truly matters, the customer.
Go from channel-centric to customer-centric
Download the guide to learn how to take your brand from channel-centric to customer-centric. You'll learn:
How to tell if a solution is truly customer-centric