Why Channel-Centric Solutions Are Missing The Mark

Channel-centric solutions solve for one specific channel like email, SMS or web. While channel-centric solutions might seem like the answer because they allow you to mix and match, they ultimately result in a huge data disparity and are often difficult to manage. Learn how an Activated CDP can help your brand focus on what truly matters, the customer.

By opting-in, you may be sent other relevant marketing content from Zaius. You can, of course, unsubscribe at any time. View our full Privacy Policy for details.

Go from channel-centric to customer-centric

Download the guide to learn how to take your brand from channel-centric to customer-centric. You'll learn:

  • How to tell if a solution is truly customer-centric

  • How and where to consolidate your tech stack

  • If an Activated CDP is right for your brand