12 Ecommerce Metrics Every Marketer Should Track

You can’t track everything, but there are some crucial ecommerce metrics that you have to focus on if you want to better understand your buyers’ preferences, improve your marketing efforts, and boost revenue.

Here are our top 12 ecommerce metrics that you must track to keep track of your  brand's growth, including:

Customer lifetime value
Sales conversion rate
Average order value

...and much more!


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Everyone understands the importance of data in ecommerce. But how do you know if you're measuring the right metrics?

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