12 Ecommerce Metrics Every Marketer Must Track

You can’t track everything, but there are some crucial ecommerce metrics that you have to focus on if you want to better understand your buyers’ preferences, improve your marketing efforts, and boost revenue.

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Are you measuring the right metrics?

Here are our top 12 ecommerce metrics that you must track to understand your brand's growth, including:

  • Customer Lifetime Value

  • Sales Conversion Rate

  • Average Order Value