In this whitepaper, we’ll break down exactly how to engineer the repeat purchase in order to set your B2C brand up for long term success.
With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on repeat purchase, today they no longer can.
And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. The repeat purchase rate is incredibly important to building a sustainable B2C business.
In this whitepaper, we will walk you through the current stage of customer loyalty in today's ecommerce, 6 key steps to engineer the repeat purchase, along with examples of brands that have mastered the art of repeat purchase.
“Zaius is more than an ESP; it helps us make smarter business decisions. As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale. We want an automated engine that drives a lot of revenue with minimal effort. And that’s what Zaius delivers..”
“Zaius gives us the power to dream. Whereas our previous platform constrained us, Zaius gives us the freedom to be as creative as possible and dream up any campaign imaginable.”
“Technology allows us to be extremely flexible and understand our customer better. But the tech is only as smart as the human that built it. As marketers, we come up with an awesome idea, and technology allows us to take our single idea and then make sure it’s a special message personalized to each one of our customers. I think about my idea and technology will disseminate that effectively.”