In our latest whitepaper, we walk through the importance of being able to stitch together customer data across channels, browsers, and devices. Learn how you can improve your marketing with better customer data.
Without identity resolution technology underlying your marketing automation, you may not realize that it’s the same person browsing, clicking and buying across your website, online ads, and more.
If your customer data isn't accurate, you could end up wasting money on paid ads targeting a buyer who already purchased your product, or offering a “new customer” discount to an existing loyal customer.
Download the report to learn all about how identity resolution can drive marketing success for your brand.
“Zaius is more than an ESP; it helps us make smarter business decisions. As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale. We want an automated engine that drives a lot of revenue with minimal effort. And that’s what Zaius delivers..”
“Zaius gives us the power to dream. Whereas our previous platform constrained us, Zaius gives us the freedom to be as creative as possible and dream up any campaign imaginable.”
“Technology allows us to be extremely flexible and understand our customer better. But the tech is only as smart as the human that built it. As marketers, we come up with an awesome idea, and technology allows us to take our single idea and then make sure it’s a special message personalized to each one of our customers. I think about my idea and technology will disseminate that effectively.”