ELEVATE YOUR PAID ACQUISITION CAMPAIGNSWITH SEGMENTATION

Learn how to combine segmentation and paid ads to create high-value acquisition campaigns that are tailored to your target audience and drive serious ROI.

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THE DYNAMIC DUO OF MARKETING

Segmented marketing strategies are nothing new. Buyer personas have been around since the Mad Men days, and marketers have been utilizing segmentation in their email nurture strategy for years.

 

However, a few things have changed. It used to be that marketers had to cast a wide net with their advertising and hope for the best. But thanks to advances in technology, marketers can get incredibly granular with their audience segmentation to be sure they’re targeting exactly the right buyers through paid campaigns.

 

In this whitepaper, we will take a deep dive into:

  • The symbiotic relationship between segmentation and paid acquisition
  • What dynamic segmentation is, and why it's so powerful
  • What role A/B testing plays in segmented paid acquisition
  •  Real-life examples of successful paid acquisition campaigns powered by segmentation

 

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