Learn how to combine segmentation and paid ads to create high-value acquisition campaigns that are tailored to your target audience and drive serious ROI.
It used to be that marketers had to cast a wide net with their advertising and hope for the best. But thanks to advances in technology, marketers can get incredibly granular with their audience segmentation to be sure they’re targeting exactly the right buyers through paid campaigns.
In this whitepaper, we will take a deep dive into the symbiotic relationship between segmentation and paid acquisition, what dynamic segmentation is, and real-life examples of successful paid acquisition campaigns powered by segmentation
“Zaius is more than an ESP; it helps us make smarter business decisions. As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale. We want an automated engine that drives a lot of revenue with minimal effort. And that’s what Zaius delivers..”
“Zaius gives us the power to dream. Whereas our previous platform constrained us, Zaius gives us the freedom to be as creative as possible and dream up any campaign imaginable.”
“Technology allows us to be extremely flexible and understand our customer better. But the tech is only as smart as the human that built it. As marketers, we come up with an awesome idea, and technology allows us to take our single idea and then make sure it’s a special message personalized to each one of our customers. I think about my idea and technology will disseminate that effectively.”