Why lifecycle marketing is crucial to succeed in today's competitive B2C market.
Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand.
In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty.
• The stages of lifecycle marketing
• High-performing customer lifecycle campaigns to run
• Real-life examples of brands doing lifecycle marketing well
“Zaius is more than an ESP; it helps us make smarter business decisions. As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale. We want an automated engine that drives a lot of revenue with minimal effort. And that’s what Zaius delivers..”
“Zaius gives us the power to dream. Whereas our previous platform constrained us, Zaius gives us the freedom to be as creative as possible and dream up any campaign imaginable.”
“Technology allows us to be extremely flexible and understand our customer better. But the tech is only as smart as the human that built it. As marketers, we come up with an awesome idea, and technology allows us to take our single idea and then make sure it’s a special message personalized to each one of our customers. I think about my idea and technology will disseminate that effectively.”