Your role as a marketer is getting more complex by the day. From constantly changing marketing platforms to ever-increasing increasing competition for buyer’s attention, it’s harder than ever to succeed in marketing.
In this whitepaper, you’ll learn how the role of the B2C marketer is shifting and changing in 2019 and what it takes to adapt and succeed.
The role of B2C marketer has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty.
In order to thrive in 2019, top B2C marketers today have to be a combination of:
- Marketing Technologists
- Data Scientists
- Brand Marketing Artists
It may sound complex, but it is achievable. Learn how each of these three new titles can become part of your ever-evolving role as a B2C marketer.
“Zaius is more than an ESP; it helps us make smarter business decisions. As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale. We want an automated engine that drives a lot of revenue with minimal effort. And that’s what Zaius delivers..”
“Zaius gives us the power to dream. Whereas our previous platform constrained us, Zaius gives us the freedom to be as creative as possible and dream up any campaign imaginable.”
“Technology allows us to be extremely flexible and understand our customer better. But the tech is only as smart as the human that built it. As marketers, we come up with an awesome idea, and technology allows us to take our single idea and then make sure it’s a special message personalized to each one of our customers. I think about my idea and technology will disseminate that effectively.”