How To Evolve Into a Marketing Technologist

In this whitepaper, we dig into how today’s marketers think about evaluating and implementing new technology -- and how to get better at it!


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TODAY'S MARKETERS MUST BE TECHNOLOGISTS

When you think of your role as a B2C Marketer, does “technologist” immediately come to mind as a description? 

If it doesn’t, it should. You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. In addition to being creative and driven by data, every marketer has to understand the latest tech platforms, the newest social channels, and much more. 

Learn how you can become a true marketing technologist and drive success for your brand.

 

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