The Rise Of The B2C Marketer:
How To Be Successful In This Ever-Changing Role

Welcome to the Age of the Renaissance Marketer

In this whitepaper, you’ll learn how the role of the B2C marketer is shifting and changing in 2019 and what it takes to adapt and succeed.

Brought to you by


Mizzen and Main, Stio, Bestseller

Truly Great Marketers
Have Three Core Skills

Your role as a marketer is getting more complex by the day. From constantly changing marketing platforms to ever-increasing increasing competition for buyer’s attention, it’s harder than ever to succeed in marketing. The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty.

In order to thrive in 2019, top B2C marketers today have to be a combination of:
It may sound complex, but it is achievable. Learn how each of these three new titles can become part of your ever-evolving role as a B2C marketer.