With how ecommerce buyers simultaneously interact with multiple channels nowadays, relying solely on traditional ESP is no longer enough. Marketers need unified customer data at the core of their marketing stack.


In this whitepaper, we'll walk you through what top marketers are doing to move from email-centric to omnichannel and drive customer lifetime revenue through more relevant, timely, and personal campaign coordination.

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Ecommerce companies are battling for customers, and those that most effectively drive loyalty are going to win. Marketers need more than just a traditional ESP to ensure they target customers with timely, effective, and relevant messaging. Here's just how important customer retention has become:


  • It costs 5x more to acquire a new customer than it does to keep an existing customer
  • Existing customers are 10X more likely to make a purchase than new customers
  • Returning customers spend on average 67% more than first-time customers


Download the whitepaper to learn about how a B2C CRM can take your ESP, analytics, attribution, and marketing to the next level.


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