With how ecommerce buyers simultaneously interact with multiple channels nowadays, relying solely on traditional ESP is no longer enough. Marketers need unified customer data at the core of their marketing stack.
Ecommerce companies are battling for customers, and those that most effectively drive loyalty are going to win. Marketers need more than just a traditional ESP to ensure they target customers with timely, effective, and relevant messaging.
In this whitepaper, we'll walk you through what top marketers are doing to move from email-centric to omnichannel and drive customer lifetime revenue through more relevant, timely, and personal campaign coordination.
“Zaius is more than an ESP; it helps us make smarter business decisions. As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale. We want an automated engine that drives a lot of revenue with minimal effort. And that’s what Zaius delivers..”
“Zaius gives us the power to dream. Whereas our previous platform constrained us, Zaius gives us the freedom to be as creative as possible and dream up any campaign imaginable.”
“Technology allows us to be extremely flexible and understand our customer better. But the tech is only as smart as the human that built it. As marketers, we come up with an awesome idea, and technology allows us to take our single idea and then make sure it’s a special message personalized to each one of our customers. I think about my idea and technology will disseminate that effectively.”